Bromley Innovation - Our Philosophy

Innovation is central to everything we do, continually pushing the perfomance of all our products.

Our philosophy is to centre athletes, sports practitioners and enthusiasts at the heart of the innovation process and surround them with an extremely high calibre team of engineers, technologists and scientists with proven track records in the Olympic, Formula One Motorsport and aerospace environments.

This moves beyond the conventional product business ‘works team’ concept, The reason? To ensure we stay 100% focussed on pursuing innovations that drive markets through genuine needs rather then simply doing something different for the sake of it.

We invest heavily in core technologies and capabilities that enable us to find answers to complex problems. We immerse ourselves in cutting edge research and engineering environments in order to stay connected with the latest trends in emerging technologies.

We believe that 'athlete engineered technology' is the very core of Bromley AET rather than a component of product activity. We have structured our business around this philosophy in order to consistently deliver on the Bromley brand promise.


Our flagship innovation initiative is:




Formula ICE 2010 - a Winter Sport Performance Initiative helping medal zone British athletes to overcome their geographic competitive disadvantage through the development cutting edge technology and in-competition support.

Click here to go learn more about the Formula Ice Mission, Technology Projects, Athletes, Sponsors, Results & News >
Performance Laboratory >
Learn more about our 'state of the art' product test facility.
Latest Innovation News >
Read the latest News.


Recruitment Drive

We are continually looking for dedicated, committed and highly talented individuals who believe in the same philosophy and values as we do.

If you think you've got what it takes to be part of Bromley AET, contact Mike Maddock COO at mike@bromley-aet.com